Boletia Ads, Bewe's Linda and the Power of Compounding Interest
DILA Capital's Monthly Bulletin
Boletia Launches Cutting-Edge Advertising Tool to Revolutionize Event Promotion in Mexico
Linda, the AI Assistant from Bewe Software, Optimizing SMBs in LATAM and Spain
Venture Volumes - “Start with Why” by Simon Sinek
Venture Voices - Ricardo Weder, Founder and CEO of Justo, on Amazing People Podcast
Venture Feature - The Power of Compounding Interest by a Mexican VC
Boletia Launches Cutting-Edge Advertising Tool to Revolutionize Event Promotion in Mexico
Boletia, has unveiled Boletia Ads, a groundbreaking tool designed to help event organizers maximize visibility and boost ticket sales through targeted digital advertising. Recognizing that effective promotion is one of the biggest challenges in event success, Boletia Ads provides a seamless, AI-powered solution that enables organizers to launch and manage ad campaigns across thousands of websites, all without requiring prior marketing experience.
“With so many entertainment options available, capturing the right audience at the right time is crucial. Boletia Ads was created to ensure that event promotions reach their ideal attendees, not just through social media, but across digital platforms where potential customers already spend their time,”
Unlike traditional event promotion strategies that rely heavily on social media ads, Boletia Ads expands outreach by placing advertisements on over 1.88 billion websites, blogs, online magazines, and e-commerce platforms. The tool leverages demographic, geographic, and behavioral data to ensure ads are seen by the most relevant audience, significantly improving conversion rates and return on investment.
Boletia Ads provides a fully automated campaign management system, allowing organizers to set up their advertisements in just a few steps. Organizers can log into their Boletia account, select the event they want to promote, define their campaign dates and budget, upload ad creatives, and submit for approval. Once active, Boletia Ads continuously optimizes campaigns to ensure high-quality traffic and increased ticket sales.
This new tool offers several advantages for event organizers. It expands reach beyond social media by targeting a wider, high-intent audience, ensuring that advertisements are seen by the right people at the right time. With AI-driven optimization, campaigns are automatically adjusted for maximum effectiveness. The tool also increases ticket sales by reaching hyper-segmented audiences, leading to higher conversion rates. Perhaps most importantly, it allows event organizers to manage their advertising efforts without requiring marketing expertise, making campaign creation fast and accessible.
Boletia Ads joins a growing suite of technology-driven solutions aimed at helping event organizers increase efficiency, optimize marketing, and sell more tickets. Alongside Smart Events and Boletia Analytics, this new tool reinforces Boletia’s mission to empower event creators with state-of-the-art promotional strategies. With Boletia Ads, event marketing becomes smarter, easier, and more effective, allowing organizers to focus on delivering unforgettable experiences.
For more information, visit Boletia’s website.
Linda, the AI Assistant from Bewe Software, Optimizing SMBs in LATAM and Spain
Linda, the innovative AI assistant developed by Bewe Software, has been recognized as Google Cloud’s 2024 Success Story of the Year, highlighting its impact on small and medium-sized businesses (SMBs) in Latin America and Spain.
Bewe has integrated Linda into its portfolio as a cutting-edge AI assistant designed for businesses. The platform stands out for its ability to manage administrative tasks, automate marketing campaigns, and analyze data using natural language commands, simplifying daily operations and enhancing the customer experience.
Seamlessly integrated within Bewe’s software ecosystem, Linda provides functionalities ranging from automated reminders to personalized customer loyalty strategies. With a strong focus on productivity optimization and data-driven decision-making, Linda is positioned as a key ally for entrepreneurs and large enterprises alike.
Since its launch under the slogan “Superpowers for SMBs”, Linda has aimed to empower small businesses through its innovative multi-agent, multimodal AI platform. By incorporating natural language processing, image analysis, and advanced data management, Linda makes enterprise-grade technology accessible to all businesses.
Among its most notable capabilities are:
• Providing a real-time business overview, displaying key insights such as sales performance, customer behavior, and popular services.
• Acting as a 24/7 personal assistant, capable of answering questions and offering continuous support.
• Detecting critical business trends before they become apparent, allowing entrepreneurs to make smarter decisions.
• Generating high-quality social media content, including professionally edited images and compelling text.
• Not only making recommendations but executing tasks such as user segmentation and social media publishing, optimizing business time and efficiency.
• Positioning itself as more than just a tool—Linda acts as a personal business coach, supporting both business growth and the well-being of entrepreneurs.
Linda was specifically designed for small and medium-sized businesses in partnership with Google Cloud and uCloud, with the goal of transforming business management in Latin America and Spain. The initiative seeks to democratize AI technology, making advanced tools accessible to SMBs—technology that was once exclusive to large corporations.
Recently, Google Cloud named Linda the 2024 Success Story of the Year, a prestigious award presented on December 11 in São Paulo. This recognition positions Linda as the most innovative AI project with social impact in the LATAM region.
“This award validates our mission to democratize AI for SMBs… Linda is not just an AI assistant—it represents a quantum leap in technological accessibility for small businesses.”
Diego Ballesteros, CEO and founder of Bewe Software
Venture Feature - The Power of Compounding Interest by a Mexican VC
Compounding is often called the “eighth wonder of the world,” yet its true impact remains underestimated by many. Unlike linear growth, which we naturally understand, compounding accelerates over time, producing exponential results in finance and personal growth.
From an ancient legend about a chessboard and grains of rice to Warren Buffett’s astonishing accumulation of wealth, the principles of compounding remain constant: small, consistent efforts lead to extraordinary outcomes. Whether it’s saving and investing, mastering a skill, or developing strong relationships, the earlier you start, the greater the results.
Understanding and harnessing compounding isn’t just about money—it’s about maximizing long-term success in every aspect of life. This article explores why compounding is so powerful and how you can use it to your advantage.
Read it here: https://adiezbarroso.medium.com/the-power-of-compounding-interest-f015347e3b8a
Venture Volumes - ‘Start With Why’ by Simon Sinek
This book explores the fundamental principle that great leaders and successful organizations inspire action by clearly defining their “why”—their core purpose, belief, or motivation—before focusing on “how” and “what” they do. Sinek introduces the Golden Circle framework, where purpose (“why”) drives decision-making and builds strong, loyal followings. He argues that companies like Apple and influential leaders like Martin Luther King Jr. succeeded because they communicated their deeper mission, inspiring people on an emotional level rather than simply selling products or ideas. The book emphasizes that people don’t buy what you do; they buy why you do it, and aligning actions with a compelling purpose leads to trust, innovation, and long-term success.
Get it here: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
Venture Voices - Ricardo Weder, Founder and CEO of Justo, on Amazing People Podcast
In this episode, Diego Olcese talks with Ricardo Weder, CEO and co-founder of Justo, the first 100% digital supermarket in LATAM. They discuss his career journey, the challenges of entrepreneurship, the impact of technology on the industry, and how he successfully raised over $320 million in investment.